Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way, like Souphien Akhrif, Founder and MD of Cloudworks, the agile and innovative cloud consulting operating in the GCC region.
Souphien sees IT as an accelerator. Rather than selling, he chooses to help, boosting his clients’ ROI. But who is the man behind the bright personality, ambition, leadership skills and humility we see on a daily basis? Let’s sneak a peek inside his head with Emakina’s Digital Proust Questionnaire, our version of the parlor game popularised by French author Marcel Proust.
Le design sprint est une méthode redoutable pour solutionner rapidement et efficacement un problème business. Éprouvée dans les rangs de Google, elle est à présent plébiscitée par beaucoup d’entreprises de nombreux secteurs. Surtout, dans le cadre de projets de commerce unifié, tant ses codes et son rythme permettent d’aligner les équipes client et d’accélérer le […]
This will be a two-part blog post to illustrate why companies should consider adopting the agile way of working more readily and thoroughly. This first part is a bit more theoretical while the second part will feature a real-life example of a team’s journey to maximise the potential of working in an agile fashion. The […]
Face à la transformation digitale qui s’accélère pour les entreprises après la crise et la reprise, l’action est de mise. L’inertie et la lenteur restent parmi les plus grands dangers de l’époque. Alors comment appréhender tous ces changements qui surviennent de manière progressive, brutale ou même naturelle ? La réponse peut paraître simple : l’adaptation […]
Marketing automation is a fantastic concept that can give businesses a serious competitive edge by connecting with their users in a personal way, and thus learning about what the consumers expect from their favourite brands. Kenny Van Beeck has been providing Emakina’s clients with his CRM & marketing automation expertise for many years, and belongs to the Belgian generation of pioneers in the field, with over 20 years of experience with all the big players. So, we decided to ask him a few questions about how brands can optimise their marketing automation strategies…
The Reference, Emakina’s Ghent-based digital agency, delivered yet another fine website using Sitecore. The new online experience introduces Shurgard’s self-storage concept and efficiently guides visitors towards the perfect storage unit for their needs. The launch of the Shurgard UK website is the first in a series of new redesigned country websites. Shurgard provides self-storage solutions […]
Big Design Up Front and Emergent Design are two extreme ends of a single spectrum. In this video, Julien (Sr. User Experience Designer at Emakina.NL) explains both design options for software development. He covers the strengths and weaknesses of both approaches. He believes neither provides the ultimate answer. He explains why it’s somewhere in between. […]
Agile from the trenches In my previous blog post “Making sense of agile” I shared my vision on the merits of adopting the agile way of working and what it can bring both at corporate and personal level. I also promised to do a follow-up piece focused on a sample team working in an agile […]
Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]