Google Page Experience: when user experience becomes the new priority of the algorithms

From June, Google will base its evaluation of the user experience of a website on new criteria. Media websites, corporate websites, online shops… they will all be assessed the same way, which may have critical consequences for their natural referencing if they are not adapting. This update is called Google Page Experience. What is behind […]

Emakina gewinnt Kentico Site of the Year-Award mit Julius Meinl

Wir dürfen mit Freude verkünden: Emakina wurde mit der Website juliusmeinl.com als Kentico Site of the Year 2020 Global Winner und zusätzlich als Gewinner in der Kategorie Consumer Goods ausgezeichnet. Emakina ist besonders stolz, das Projekt mit Julius Meinl umsetzen zu dürfen. In nur sechs Monaten enger Zusammenarbeit entstand eine Website, die bereits wenige Wochen […]

GDPR, data privacy, cyber security & sustainability: have we reached digital maturity?

Digital is no longer just a company asset or a way we communicate. For several years now, it has been one of the most important subjects that impacts everyone. Users can be exposed to all kinds of abuse, making this is a high priority. Data privacy, GDPR and cyber security are at the heart of the digital debate.
In addition to major concerns over data privacy, there are also other issues like sustainability at play.

The COVID revolution of omnichannel commerce

The COVID-19 pandemic has dramatically accelerated the digital transformation of our societies. Remote work and schooling have led to an explosion in tablet and laptop sales, and consumers have strengthened their digital umbilical cord by adapting internet and mobile subscriptions to their voracious data consumption. This creates an opportunity for brands to upgrade their user experience. Now’s the time to convince latecomers to urgently open online boutiques. Many shopping centres and retailers are still looking for a place under the digital sun. And yet, there are now more solutions than ever…

Emakina renews Adobe AEM specialisations, ready to drive digital transformation

Emakina kicks off 2021 with a big boost of new skills, with 12 Emakinians helping the team to achieve the Adobe Experience Manager (AEM) Sites Specialisation recognition – 10 colleagues for the first time, plus 2 renewals. Emakina can now even better help its clients extend their CMS with the powerful digital experience platform that offers truly personalised user experiences. Emakina’s freshly AEM-certified team in Brussels includes developers, business practitioners, site architects and salespeople.

Co-creation – The most creative ideas emerge in close cooperation

What is creativity? What is innovation? There are many different definitions, but one thing is sure: artists and entrepreneurs need both on a daily basis. Today’s international day of Creativity and Innovation draws attention to how important these two elements are for economic, social and cultural development. For these reasons, Emakina strives for the best […]

Google Page Experience : quand l’expérience utilisateur devient la nouvelle priorité des algorithmes

À partir du mois de mai, Google va prendre en compte de nouveaux critères afin d’évaluer l’expérience utilisateur d’un site. Qu’il s’agisse d’un média, d’un site corporate, ou d’une boutique en ligne, tous seront logés à la même enseigne, avec des conséquences pouvant être critiques quant à leur référencement naturel. Cette mise à jour a […]

Emakina feiert 20. Geburtstag

Emakina Group feiert ihren 20. Geburtstag: Die Group mit Wurzeln in Brüssel und Niederlassungen in 17 Ländern entstand am 1. April 2001 aus der Fusion der von Denis Steisel gegründeten Digitalberatung Emalaya und Ex Machina, der Idee von Brice Le Blévennec. Der 23-jährige Brice hatte seine Web-Agentur bereits 1991, also ein Jahrzehnt zuvor, als Unternehmen […]

Emakina’s Alexis Mons to talk about the cookieless world at UBA meeting

Emakina’s Alexis Mons will be the main speaker at the next Expert Community Marketing Technology of the UBA, Belgium’s ‘United Brands Association’. On March 3rd, the Head of legal and GDPR at Emakina.FR will discuss the strategic axes and the long-term vision of the “cookieless world”. The UBA Online Executive Forum is an exclusive online […]

Emakina und commercetools erweitern Partnerschaft im EMEA-Raum, um Kunden in einer Post-COVID-Welt zu unterstützen

Partnerschaft erweitert Möglichkeiten für Emakina-Kunden, headless B2B- und B2C-Commerce-Projekte schnell umzusetzen Die Digitale Agenturgruppe Emakina Group (Euronext – ALEMK) baut ihre Partnerschaft mit commercetools, dem Experten für die neue Generation von Handelssoftware, aus. Nach der erfolgreichen Allianz in Mittel- und Osteuropa erhalten nun Emakinas Kunden in ganz Europa, dem Nahen Osten und Asien Zugang zur flexiblen Cloud-nativen API-First-Commerce-Plattform, die beliebt […]

Co-Creation – Die kreativsten Ideen entstehen in enger Zusammenarbeit

Was ist Kreativität? Was ist Innovation? Dazu gibt es wohl die unterschiedlichsten Definitionen, aber fest steht, Künstler wie Unternehmer brauchen beides tagtäglich. Am heutigen Tag der Kreativität und Innovation wird darauf aufmerksam gemacht, wie wichtig beides für wirtschaftliche, soziale und kulturelle Weiterentwicklung ist. Emakina strebt in jedem Projekt nach den besten Ideen. Mit Kreativität und […]

What the heck is DXD (and how can it help your business)?

We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team!  Sure, but what is DXD?  DXD is short for Digital eXperience Design. It means exactly what is says: designing […]

5 Fragen an… Praktikantin Sarah

Hinter jedem erfolgreichen Projekt von Emakina stehen Expertinnen und Experten, die dieses verwirklicht haben. Deshalb möchten wir in dieser Blog-Serie unsere Kolleginnen und Kollegen vorstellen. Dieses Mal beantwortet Praktikantin Sarah Roupec fünf spannende Fragen. 1. Wie lange arbeitest du schon bei Emakina und was sind deine Aufgaben? Ich bin seit Anfang März als Praktikantin bei Emakina. Zurzeit […]

Lukasz Taranta’s Digital Proust Questionnaire

Emakina’s directors have played a major part in the group’s success and lead the way, driving innovation and the creation of rich user experiences. A fine example is Łukasz Taranta, Managing Director of Emakina.PL. He joined Emakina as COO in Poznan, and is now the MD of Emakina’s team in Poland. His style and attitude […]

Will Covid-19 durably transform the way we work?

At the end of 2019, Virtual Reality (VR) and Augmented Reality (AR) were still fairly niche technologies. Even in video games, immersive worlds were not succeeding in enticing the general public, despite the release of major titles dedicated to these platforms, such as Half-Life: Alyx and the hugely popular Pokemon Go. But since the explosion of the Covid-19 pandemic in early 2020, which could impact us for quite a while, things have been evolving. We can now expect an increase in the practical applications of AR and VR in our daily lives, on both personal and professional levels. This is exciting news — which we desperately need in these troubled times.

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