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February 8, 2013

Take a LIFT and come to Geneva!

Posted by

Brice Le Blévennec

As every year, the LIFT events bring to Geneva prominent technology and social innovators from all around the world. This year was exceptionally special, not only because of the rare gathering of great speakers, but also because Emakina.CH took a key role and organised one of the events’ conferences!

Last Wednesday, other than enjoying fine Swiss cheese and excellent chocolates, guests at our Geneva-based agency had the pleasure to hear Dr Mathew McDougall, founder of SinoTech Group and Digital Jungle, both major partners of Emakina in the Asian market. Dr. McDougall spoke about the particular implications of digital communication in China (a theme to which he dedicated his latest book: “The Chinese Social Media Universe”).

The second guest speaker was Claudio Esposito-Aiardo, Sales Manager EMEA at Wildfire ( Google ) in London. Claudio elaborated on the topic of “Social CRM” in what he calls “Integrating Social Media into the Customer Journey”.

Good job, our (new) Swiss colleagues! Let’s make this a tradition, eh?

LIFT 2013

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