Emakina adopts Wanabe’s goodwill

Commercial Information – In a business move that advances Emakina’s positioning, the company announced today its purchase of Wanabe’s goodwill. Wanabe is a Belgian-based agency which has enjoyed a strong reputation for its competences in brand activation, use of CRM tools, and building brand loyalty. It has been active in various sectors, such as: automotive, tourism, consumer goods, and retail.

Immediately following this acquisition, the Emakina Group, will offer Wanabe’s clients services from its four core fields of activity, namely: strategic brand management, brand activation, web building and digital applications. Emakina’s nine “Competence Centres” will also be put forward to Wanabe’s existing clients, allowing for the two companies to develop new business synergies.

Brice Le Blévennec, Chief Visionary Officer of Emakina: “This acquisition will reinforce our experience in brand activation and in CRM systems. The current trends towards consumer-focused marketing and the use of social media – become more strategic for our clients. Our newly-enriched service offer is thus now even more unique in our market”. Following the acquisition, Wanabe will be managed by Elsa Nejman and Jonathan Cerneels; who will serve as Managing Director and Managing Partner, respectively.