Another Award for Serious Quitters Arcade!Brice Le Blévennec
Pfizer’s “Serious Quitters Arcade” continues its winning streak. The viral campaign recently received its twelfth (12!) award, taking home a prestigious “Outstanding Achievement Award” in the category ‘Pharmaceutical’ at the latest Interactive Media Awards.
“Serious Quitters Arcade” is a fantastic tribute that Pfizer offers to the classic arcade games you played in the eighties. It consists of a free set of retro arcade computer games you can embed on your blog or your Facebook profile to challenge your friends. The end goal is to encourage players to seek help from a doctor, reject smoking and to triumph over addiction. Well done Serious Quitters!