April 15, 2003

EMAKINA created ‘Residents Parties’ integrated communication

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EMAKINA sets up the integrated communication campaign for ‘Immeubles en fête – Feest in het gebouw’

The e-business agency EMAKINA is laying on a marvellous spread for the first edition of “Immeubles en fête 2003: la fête des voisins ” in Belgium. Organised at the initiative of Carl De Moncharline, the event encourages all Brussels people to gather around a glass with neighbours on Tuesday 27 May. EMAKINA has taken charge of all of the integrated communication for this Brussels citizens’ event. To do this, the agency has created the website www.immeublesenfete.be , posters, leaflets, the logo and a TV commercial made in Flash.

The website imagined and developed by EMAKINA comprises a first rate support for the “Immeubles en fête” drive. Surfers can download invitations from the website to place them in their neighbours’ letterboxes as well as posters of the event. The website also proposes a detailed presentation of the concept and a history of the origins of the event

EMAKINA’s involvement in the “Immeubles en fête” project is not confined to 27 May alone. Photos and statements from the participants and organisers will be placed online. These will enable all of the participants to relive the high-points of the event.

About ‘Immeubles en fête – Feest in het gebouw’

Set up in Paris in 1999, “Immeubles en fête” is an event which already brings together more than 2 million participants in France. Its success is due to the simplicity of the concept: it involves inviting your neighbours to have a drink or to eat something in the yard or garden of a building. Organised at the initiative of Carl De Moncharline, the event aims at combating indifference and loneliness and will extend throughout Brussels on Tuesday 27 May. This first citizens’ event in Brussels is an initiative involving all of the players in the city (public institutions, local shops, associations, inhabitants).

About Emakina

Founded in March 2001, the Emakina e-business agency includes the Web agency, Web integration and e-business consultancy services. The range of integrated services offered by Emakina has already attracted large companies such as D’Ieteren, Glaverbel, Coca-Cola, Manpower, Kraft Foods, Cora and Electrabel.
www.emakina.com

Press Contact

Brice Le Blévennec
Tel : +322-400.40.00
Fax : +322-400.40.01
press@emakina.com

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