Dec 7 2011

The German manufacturer of microcars and a long-time customer of Emakina, smart, has launched a new campaign with the creative help of Emakina to promote their new monthly payments system. The selected media for this action are varied and include bus shelters, large billboards and radio commercials for the campaign launch to bear its fruit.

With the new smart monthly payments system, having a smart car for 99€/month becomes reality. Emakina thus imagined a creative campaign which revolves around the idea of budget. The smart car is shown in situations that involve common daily expenses. For example, the car is placed in-between the words ‘restaurant’ and ‘cinema’ to examplify that a smart is not really more expensive than those everyday items. The print campaign is accompanied with three radio commercials to ensure an excellent multiplatform promotion for the microcar.

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Nov 23 2011

To communicate with geeks is good, to smartly recruit them is better. Digital native agency Emakina started a tailor made viral HR campaign for Wyplay, to prove this point. Wyplay is a leader in software solutions for TV operators and the connected TV OS provider for SFR, Belgacom and Vodafone.

Wyplay’s corporate DNA is marked by the digital culture of its employees. So it was logical it wanted to adapt its recruiting process to attract the highly specialized profiles it needs. Emakina came aboard to imagine a viral campaign to truly touch its niche communities and invite them to join the force.

The Wyplay campaign will be promoted via forums, blogs and communities for geeks, gamers and developers. It shows the ideal candidate: a talented and resourceful geek who unwittingly holds the future in his hands and has “the force” with him.

Filled with references to science fiction and the geek universe, the site http://jointheforce.wyplay.com tests both the technical skills and the digital culture of the candidates. The clip says it all:

In addition, through smooth integration of the campaign on social networks, the interviews will be conducted live via video conferencing teams at Wyplay. The finalists will be invited to participate in a hackathon held in January with the Wyplay teams. Made famous by Facebook’s Mark Zuckerberg, a hackathon is a contest between candidates to develop the best program. In new technology circles, this type of competition is sometimes used to reveal the best elements in a group of candidates.

Dominique Feral, managing director in charge of marketing Wyplay:

” We are looking for people who are passionate about new technology. In this domain, the length of a CV not necessarily reflects the skills of a candidate. In 5 years time, Wyplay has become a market reference in the TV operator market, by signing prestigious accounts such as SFR, Belgacom and Vodafone. We invent the future. But to be able to do that, we need to be accompanied by the best minds. So we must find the right profiles wherever they are. That’s what attracted us in the approach of Emakina. “

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Nov 10 2011

Emakina has yet another exciting web project online for a client.

bpost asked Emakina’s web team to imagine and implement a registration platform to allow customers to register online to bpack 24/7. bpack 24/7 is a new service that allows customers to collect their postal packs in automatic parcel machines.

This new platform allows external partners to make use of the bpost customer’s data through web services. The web services of this platform are open to bpost Business Clients. It opens up new B2B opportunities for third partners like Ebay. They can from now on use this application for fast and efficient sending of pachages, based on one single memberID.

And the new site also includes SMS services to warn the customers. This service is managed by Mobileweb.

On a more technical note, the site was build and customized with Umbraco CMS. The registration platform contains extra synchronizing web services to communicate with ByBox, who is in charge of the parcel machines. This web application also provides xml-based information to IPEX for the registration card.

See the clip here :

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Oct 24 2011

Emakina invites you to step inside the Geek Ranch and discover a new universe, with new rules.

The first edition zooms in on mobile applications. Mobile is here to stay and is taking over communications. This invasion is created by the consumers, not the corporate world. So they have to adapt and go with the mobile flow…

Check out what Emakina is  cooking up in the Geek Ranch and how Colruyt, Stepstone, KBC Assistance, ING and Belgacom joined the mobile train.

From filling a mobile digital shopping cart to finding a job, from getting your car fixed to playing a game or watching streaming TV… Companies and organisations have to establish themselves in the mobile world, step by step entering into the new reality. Emakina is helping them to not only step aboard the train, but it creates fresh tracks, leading them to exciting new frontiers. Welcome to the Geek Ranch!

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Oct 19 2011

Emakina can place six shining new awards statuettes in its international trophy display…

The ‘digital native’ agency won 6 Communicator Awards, five Awards of Excellence and one Award of Distinction from the International Academy of Visual Arts. This prestigious New York based Academy honored campaigns, websites, and video productions made by Emakina with Gold  for Yunomi (Unilever), Schweppes, Microsoft and NGO Close the Gap and with Silver for Baxter’s haemophilia website.

A first Gold Award was for the interactive Community Yunomi for Unilever. This site has become the largest Benelux platform for women and is still growing  in popularity and traffic.

Mona, the Museum of Neverending Art, a project from Emakina.FR, also struck gold. This user-generated artwork attracted over 50 000 contributions and well over 120 000 page views, demonstrating the benefits of Microsoft’s internet Explorer 9  browser.

Another Gold Award was for the new website for Close the Gap, in the NGO Website category. This site combines clear messages with an attractive look and feel, balancing the delivery of serious project information with a user friendly, attractive environment.

For Schweppes, Emakina received two Gold Awards, one in the category ‘video’ for the series ‘Perfect Serve’ and one in the category ‘Rebranding’. Emakina refreshed the sparkle of Schweppes in the eyes of European consumers, giving it a contemporary twist and heightening brand awareness.

The website for Belgian hemophilia patients and the community surrounding them, an initiative from Baxter, received a Silver Award in the Health category.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms

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Oct 18 2011

Another exciting Emakina project is online…

Dexia Banque Internationale à Luxembourg (Dexia BIL) launched its brand new website.
This full ‘revamp’ truly brings to life consumer needs approach. The site is fresh, to the point and dynamic. And delivers what you’re looking for.

From the start, the strategic focus of the project was on answering customer-needs. Logically, SEO optimization was an essential element in the approach.

The Emakina team mastered the functional analysis, wireframing, designs, copy and translations. It also consulted on the CMS choice, created an overlayer on the Home Page of the old site and produced new video material. Banque Internationale à Luxembourg managed Integration, development in CMS SharePoint 2010, content Insertion and testing.

Together, we came to the essence of what this new website should be: a fluent, pleasant and efficient experience for each of the target groups Banque Internationale à Luxembourg wants to reach and serve.

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Sep 27 2011

Emakina devient l’agence digitale pour tout le Benelux de Clinique, les produits anti-allergiques et sans parfum du groupe Estée Lauder.  Départ réussi pour la stratégie digitale et sociale de la marque avec la création et le lancement des 2 fanpages Clinique pour la Belgique (en français et en néerlandais) et pour la Hollande  avec la mise en place d’un concours autour du programme emblématique de la marque le “Système-Beauté 3 Étapes”.  Lancées le 6 septembre dernier avec pour thème central « Quels sont vos 3 indispensables ? »,  ces applications Facebook ont déjà rassemblé plus de 1900 amateurs des produits de la marque.

Toujours plus proches
Les pages Facebook conçues pour Clinique par l’agence représentent un univers où les fans peuvent retrouver des conseils en exclusivité, poser des questions, échanger, s’exprimer sur les produits de la marque ainsi que des live-chats, des tutoriaux et pleins d’astuces personnalisées. Cette démarche permet à Clinique d’être encore plus proche de ses clientes et d’ouvrir le dialogue avec elle pour offrir des soins sur mesure, adaptés aux besoins de chacun.

Secrets de beauté
Le Système-Beauté 3 Étapes est pour Clinique la base des gestes beautés quotidiens, Emakina a imaginé et créé ce jeu interactif permettant aux participantes de gagner des kits d’introduction à ce programme beauté.  Le principe est simple : les participantes citent 3 produits qui leur semblent indispensables à avoir dans leur salle de bain, dans leur sac à main ou mieux encore chez leur « chéri » et invitent ensuite 2 amies à participer. Ces dernières doivent découvrir quels sont les produits indispensables de leurs amies  et  si elles ont les bonnes réponses, elles font parties du groupes de filles qui aura la chance de gagner le trio de base. Dans cet environnement très Clinique et très féminin, les fans des produits de la marque peuvent partager leurs impressions et expériences, et « Dire OUI à une plus belle peau ».

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Sep 14 2011

In celebration of the 35th birthday, 35 exclusive Golf GTI’s can be reserved, via the web only.

Since its launch in 1976, Golf GTI is the undisputed leader in the sportive compact car segment.
Golf GTI more then ever radiates pure dynamism and is still the ‘one and only’.
So today, 35 years later, this icon still inspires all true car lovers.

On September 20th, at 10 o’clock sharp, the real fans can ‘block’ their beauty, their “Golf GTI 35 Years”.
If they’re fast enough.

Candidates choose between a ‘contemporary’ and a ‘Purist’ version. Then they select the (remaining) numbered edition they prefer and the dealer where they will finalize their dream deal.

Emakina introduced this original concept, designed the mini site and hosts it.

The candidate buyers can already keep their eye on the countdown clock, to be the first to reserve their exclusive Golf GTI 35 Years special edition. To make sure they don’t miss the moment of truth, they can also book an SMS one day or 1 hour before the online reservation will start.

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Sep 14 2011

Estée Lauder, un des leaders mondiaux des produits cosmétiques, a choisi Emakina pour assurer toute la stratégie digitale, sociale et e-commerce de sa marque.

L’accord conclu n’a pas tardé à produire ses premiers effets avec le lancement le 29 août de la page Facebook d’Estée Lauder Belgique doublé d’un concours en partenariat avec le magazine féminin Elle Belgique et Elle Hollande. La marque propose ainsi aux candidates de se « dévoiler » de manière originale sur www.facebook.com/EsteeLauderBelgique

« Rien à cacher »
Pour le lancement de la nouvelle gamme Illuminator, l’agence conçoit une application facebook qui permet aux consommatrices de se dévoiler vraiment ! Les consommatrices n’ont sûrement RIEN A CACHER ?! Avec ce concours Facebook, rien de plus simple : il suffit de se décrire en quelques mots et de choisir les 5 posts ou photos qui dévoilent le mieux sa personnalité, et  montrer que l’on a rien à cacher. Les amis Facebook sont appelés à voter et à juger qui ne cache rien. Une formule qui plait au vu du nombre impressionnant de participantes qui ont déjà remplit leur profil.

Star d’un jour
À l’issue de ce concours, ce n’est pas seulement 50 lots de produits Estée Lauder qui sont offerts, en effet  les 10 meilleurs profils (5 francophones et 5 néerlandophones) feront l’objet d’un reportage sous les flashs d’un paparazzi et auront la chance de voir leur histoire d’un jour publiée dans le magazine Elle (Belgique et Hollande) ainsi que sur la page Facebook d’Estée Lauder Belgique.

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Sep 5 2011

Depuis sa création en septembre 1986, le .FR compte aujourd’hui 2,1 millions de noms de domaine et symbolise véritablement la « marque France » sur Internet. L’anniversaire de ses 25 ans est l’occasion pour l’AFNIC, office français d’enregistrement des noms de domaine en .FR, de repenser son identité et sa stratégie de communication.

EMAKINA a ainsi été chargé de repenser la stratégie de marque de l’AFNIC et du .FR avec, notamment,  une nouvelle identité visuelle corporate et la naissance d’une marque propre .FR. A partir du 5 septembre, EMAKINA déploiera ainsi différentes campagnes entièrement synchronisées sur le digital, l’évènementiel et les média historiques.

• BRAND CONTEST : EMAKINA / Brand Activation imagine et réalise le concept créatif de « French Reconnection » sur www.theFrenchReconnection.fr. Au menu, grand concours online qui récompense 5 projets  (catégories Design, Interaction, Contenu, Technologie et prix spécial du Jury) ainsi qu’une campagne digitale utilisant tous les leviers du marketing interactif : display, emailing, réseaux sociaux, etc…

•  BRAND MAGAZINE : EMAKINA / Agency imagine et réalise le magazine spécial « Les 25 ans du .FR » qui retrace les moments clés et  les témoignages des entreprises et institutions qui ont participé à la grande épopée du .FR

•  PREMIUM EVENT : EMAKINA / Live imagine et organise « la nuit du .FR » le 11 octobre prochain et privatise le 1^er étage de la Tour Eiffel pour réunir la communauté Internet et les lauréats du concours.

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Aug 18 2011

After several months of careful preparation, Emakina and Clean Sky proudly launched the new Clean Sky website this summer.

Hélène Barbier, Communication officer of the organisation confirms with enthusiasm that the website received very positive comments all around inside the European Commission. She adds that it was also welcomed by the partners in the project and received a praise in the sector.

Clean Sky is the most ambitious aeronautical research programme ever launched in Europe. The new platform will help Clean Sky to reach its ambitious mission and objectives. Breakthrough technologies must improve the environmental performances of airplanes and air transport considerably. Less noisy and more fuel efficient aircraft will contribute in achieving the Single European Sky environmental objectives.

The organisation also confirms in its ‘Skyline’ newsletter that the site represents a major improvement in its communication towards all its stakeholders.

The Emakina team produced a fluent and fresh design, combined with attractive video material. At the same time, the revamp is far more then a facelift.  A full Content Management System allows to create and update complex information rapidly. The navigation is intuitive, with direct access to work undertaken, proposals, deliverables and media. More interactive features are ready to be enabled, such as interaction on articles, polls and surveys, blogs, social media links, etc.

The Clean Sky Joint Technology Initiative was born in 2008 and represents a unique Public-Private Partnership between the European Commission and the industry. It is managed by the Clean Sky Joint Undertaking until 31 December 2017.

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Jul 19 2011

Emakina réalise la nouvelle application “TV partout” de Belgacom  sur smartphone et tablette Android/Apple IOS. En quelques jours plusieurs milliers d’installations et des clients qui expérimentent la navigation “Zap Tab”, imaginée par l’agence.

Les applications mobiles doivent conserver une simplicité d’utilisation intrinsèque au smartphone et tablette. Réalisé en moins de 3 mois, “TV partout” est extrêmement fluide et intuitif à l’image du zapping traditionnel : une simple pression fait apparaitre une “roue des programmes” où la navigation, optimisé pour le  pouce, donne rapidement accès aux informations clés (preview, description, état d’avancement du programme) pour un véritable “Zap Tab”, de chaine en chaine.

Le système opérateur Honycomb pour Android n’étant pas encore disponible au démarrage du projet, Emakina a ainsi anticipé et développé en avant première cette application pour Belgacom TV afin de la proposer lors du lancement du Samsung 10.1 sous Android OS.

Grâce à l’option “à la carte”, le mobinaute a également la maitrise de ses contenus en programmant  à distance ses enregistrements qui se synchronisent  automatiquement sur la box de sa télévision. Pour le lancement de “TV Partout”, une trentaine de films étaient offert aux clients uniquement accessible sur tablette . Avec Emakina, Belgacom est donc le premier à lancer une offre couplée sur appli mobile et tablette Android 3.0 (encore  en validation sur l’App Store).

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Jul 5 2011

Belgacom has just announced the launch of TV Everywhere, a service built by Emakina, offering Belgacom TV on web, tablets and smartphones - Android and iOS (Apple validation pending).

This launch, speedily developed by Emakina (less than 2 months from conception to delivery) in collaboration with the Belgacom IT and TV services, is nicely timed to coincide with the launch of the new Samsung 10.1 tablet (and the new Operating System (Android 3.0)).

With Belgacom TV Everywhere, Belgacom Internet & Belgacom TV customers can watch TV and Video on Demand from their smartphones & tablets,  using Wi-Fi at home, or 3G from anywhere in Belgium (with a free hour each month of TV via 3G for Internet On GSM and Mobile Internet customers).

Already in this first version users, can view the (personalisable) TV guide and pre-set their recording straight from the TV guide.

Emakina has developed an original and innovative interface – enabling channel hopping using a wheel specifically adapted to tablets.

Only just launched, there have been more than 2000 installations for Android already.

Belgacom TV Everywhere - Created by Emakina

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Jun 28 2011

Emakina’s The Reference team scored a great hit, with the brand new Colruyt Collect and Go app for IPhone. After its launch last week, the app became an instant winner on the App Store. It immediately reached the number one spot and the reviews are excellent, making the success complete.

The application further increases the usability of the popular webshop.

The app starts with your choice of your Collect & Go pick-up point. Currently there are 120 Collect & Go’s in Belgium and one in Luxembourg. Once selected, the system automatically adapts its product range to the information of the local shop.

With the application, you  can  make your shopping selection when and where you want. And your IPhone can also become a barcode scanner, recognizing the Colruyt brand portfolio immediately. It’s easy to create your shopping list. In no time you can add items to your cart by scanning them, selecting them from lists or by typing their names in.

The Reference is now preparing an android version of Collect & Go.

Fresh and fast, the Collect and Go IPhone app

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Jun 10 2011

Audi Belgique propose à ses clients une série spéciale de l’Audi A1 limitée à 25 exemplaires : l’Audi « A1 Black|White ». Cette pièce de collection pourra être réservée exclusivement en ligne via www.audia1blackwhite.be, un nouveau site dédié, développé par l’agence Emakina.

L’Audi A1 Black|White est une série spéciale qui ajoute une bonne dose de sportivité à l’Audi A1. Outre un look inédit, cette série, limitée à 25 exemplaires numérotés, propose une foule d’équipements exclusifs, dont un iPhone 4 !

À cette occasion, l’agence Emakina a développé www.audia1blackwhite.be, un mini-site dédié qui permet aux clients de découvrir la citadine et de la réserver à partir du 21 juin 2011 à 11h00.

Une voiture exclusive proposée à la réservation uniquement en ligne, c’est une première pour la marque Audi en Belgique !

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