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AI boost better user experiences

Emakina Group CEO Brice Le Blévennec shares some ideas on the impact of AI. We live in a world where idiocracy seems unstoppable. It is on a conquest of the minds and hearts of people, frightened by just about everything and its opposite. At the same time, artificial intelligence keeps on progressing, entirely unconcerned about […]

Emakina and Air create Air+Emakina

Emakina and Air join forces to create Air+Emakina, the most complete integrated marketing and communication offer on the market. Karim Chouikri, Eric Hollander, Brice Le Blévennec, Stéphane Buisseret Emakina is ranked in the European top 3 of independent digital agencies, while Air Brussels is Belgium’s top independent agency. This new partnership offers a strong response […]

The 2016 Emakina Chatbot Hackathon was a blast!

We’re looking back on a wonderfull second edition of Emakina’s Emhackinathon. This year’s challenge: build a fully functional prototype of a Chatbot, and present it to the jury within 48 hours. The video gives you a little idea of the exciting times all participants shared! 48 hours, 5 great teams, lots of coffee, top experienced […]

Agencies and the chatbot challenge

The smartphone has become the technological tool we depend on most in our everyday lives: it allows us to find (and find again) information we need, entertain ourselves, remind us what we are supposed to be doing, calculate our sporting progress, and remotely control connected objects or domestic applications. Of course, we also use it […]

Cannes 2016: reinventing agencies lead the way

Insights by Andrew Berglund (@_AndrewInc) Executive Creative Director at Emakina Silicon Value This year’s theme appeared to be about agencies reinventing themselves. It’s about redefining their offer and in fact underlining their need to be agile, and not rooted in one solution suffering from “the Madison Avenue syndrome”. Instead the trend is more towards “Silicon […]

Mark Stevenson explains how to reboot the world

Emakina.BE once more had an exciting day. We welcomed acclaimed speaker Mark Stevenson to our offices. Mark is a ground breaking entrepreneur, author, broadcaster and expert on global trends and innovation. And he has an important message to share. Technology is bringing fundamental changes to society and we will all need to adapt to this […]

Emakina takes centre stage at Geneva CREA Digital Day

Emakina was back in full force as a strategic partner of the 8th CREA Digital Day in Geneva. Geneva’s Crea School for marketing, communication and digital skills once more hosted a fine event, celebrating creativity and online expertise. Emakina feels right at home there as a long term partner. Emakina’s Swiss team created the event’s […]

All you need to know about Emakina’s chatbot Hackathon (video)

From the 20th to the 22nd of October, 5 teams of ambitious young people gathered at Emakina in Brussels with one single objective in mind: to create the most helpful chatbot they could think of, within 48 hours. Helped by Emakinian volunteers, they dedicated their weekend to this challenging task. All 5 teams had great […]

Scrum Master Kevin Ambrogi joins Emakina’s Web Building team

The latest recruit to the Emakina Web Building team is Kevin Ambrogi, a Scrum Master and PMP-Certified Project Manager. He has already started work on first clients, such as Starwood Hotels and the international ngo Education Above All. Over the last months, Emakina’s Web building talent pool in Brussels added several new talents to its […]

Emakina/Communication welcomes CRM expert Kenny Van Beeck

Kenny Van Beeck, founder of EmailGarage joins the Emakina family. The senior expert in marketing automation and direct marketing integrated the Emakina/Communication team in Brussels and already started working on first projects. Over the last 15 years Kenny earned his spurs as a trusted consultant and business developer for companies such asUnilever, Sara Lee, Thomas […]

Emakina Becomes Progress Elite Partner

Projects in six markets and shared innovation commmitment lead to Emakina’s high-expertise certification Emakina Group moves to the highest expertise level of the Progress partner program. An achievement to be truly proud of. After announcing our strategic alliance in April 2016, Emakina is now upgraded to Elite Partner of the leading CMS and marketing analytics […]

WittyCommerce partnership boost Emakina’s SAP Hybris skills

Emakina Group and Istanbul-based engineering & IT services company WittyCommerce sign an important strategic IT services partnership. This new deal extends Emakina’s e-commerce services into SAP Hybris technology. The scope of the collaboration is worldwide and will be coordinated by Emakina.TR in Izmir. Both companies are highly complementary and share significant expertise in omni-channel commerce. […]

Brace Yourselves: Emhackinathon 2016 Is Coming

After the great success of last year’s edition, the Emhackinathon is back! And the big star of this Emhackinathon 2016 is… *drum roll* CHATBOTS! Also called conversational agents, these bots are conceived to help you find goods, to access services more easily, but also for the sole purpose of entertaining us. REGISTER HERE Organized in […]

Reinventing yourself – How Brice became a geek

Ever wanted to take a peek into the mind of a CEO of an international digital and communication agency? This is your chance… Emakina Group’s CEO Brice Le Blévennec sometimes refers to himself as ‘an Uber Geek’, and considers it an honorary title. But how did he become a geek? How did the fire kindle […]

Evaluate the ROI of your Digital Transformation through the User Equity Model

This article by Brice Le Blévennec was first published in French in the Inside Magazine. In their new role of experts in user experience design, the agencies that assist companies in their digital transformation must have tools and processes enabling them to identify priorities and to measure the results of their activities. How can we […]

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