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January 6, 2016

Philippe Masseau New Engagement Practice Leader at Emakina.FR

Posted by Luc Malcorps

Emakina is happy to welcome Philippe Masseau at Emakina.FR as “Engagement Practice Leader”. Passionate about new technologies, Philippe is a successful web entrepreneur since 1995.

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For Philippe, content is at the heart of brand strategy.
He specialised in Interactive Business development, joining Publicis in 2007 as partner of Digitas France LBi. In 2010, he translated his content vision to reality, as head of the editorial office ‘Verbe’, and then at MSL Paris, a Publicis Group relationship marketing agency.

Expert in customer engagement

Manuel Diaz, president of Emakina.FR: “Philippe is one of the best experts I know in France in customer engagement. Through his career, he learned to master the technical, editorial, creative and marketing challenges we encounter when mobilizing audiences for brands.

Manuel continues: “Today, Emakina is a recognized leader in building brand experiences, and we pride ourselves to have all the expertise to make this happen. Philippe will manage the various aspects of this domain for Emakina.FR, focusing on simplified processes and increased business efficiency for our customers.”

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