TVcheck’s website for the Euro 2012 created by Emakina*
As a leader and expert of social TV in France, TVcheckhas an intimate understanding of this medium; its DNA and its internal codes. TVcheck is ranked among the top five tweet generators for TV shows’ hashtags (as measured by Tweatreach), making it a significant player among digital audiences
In the context of the Euro 2012, TVcheck, in partnership with Emakina, found an exciting way to combine classic football and sports betting with the use of Twitter and livetweet, for creating an enriched sports experience. Specifically, Emakina produced for TVcheck a specialised website, allowing visitors to follow the teams, forecast match results, and win prizes!
Game forecasts are now open
Since June 21, internet users are invited to visit the Euro2012.tvcheck.com website in order to forecast match results. The positioning of each online participant is updated daily, according to the points she or he gains for accurate bets.
In order to win more points, participants can check their forecasts by using the TVcheck iPhone app, once the match is on. The top 10 participants, who have accumulated the highest scores by the end of the tournament will win prizes including: an iPad, gift vouchers, Euro 2012 goodies, etc.
Get to know the most popular teams on Twitter
Apart from facilitating forecasts, during each match the website monitors which of the two rival teams generates more tweets on Twitter. All remaining teams, not playing at the given moment, are also classified and analysed according to their respective Twitter hashtags.
*Translated from a post in French, written by Jérémie Gentien for the Emakina.FR blog