Emakina scores hat trick at SIA

At the Summit International Awards in the United States, the jury has announced his verdict on this year’s EMAs (Emerging Media Award). Interactive agency Emakina was lauded with three awards for their creation of the Axelle Red, ING and Pierre Marcolini websites.

The new website of the Belgian singer Axelle Red received the ‘Visionary Award’ in the category ‘Leisure & Entertainment Website’. An award that honours the unique look & feel and the innovative online user experience that was created specially for this website.

Second price for Emakina awarded their viral ‘Lion Deposit Account’ campaign for ING. This campaign “made with a single webcam” created an enormous online buzz, proving the skills of the Emakina teams and the ‘LiveSite’ technology. The campaign won the ‘Innovator Award’ in the category ‘Experimental Marketing’.

For the creation of the new Pierre Marcolini website, Emakina received its third EMA this year: ‘Leader Award’ in the category ‘Consumer Product Website’. This award fully credits the unique way in which our teams developed a brand online, just by using high-quality pictures and videos in a most intelligent fashion.