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November 30, 2009

Emakina/Motion and groupeReflect produce new films for the Panasonic HD portal

Posted by Brice Le Blevennec

Recently, groupeReflect developed a relational programme for Panasonic Viera in the framework of which Emakina/Motion was put in charge of the design, direction and post-production of 20 films for the HD portal of Panasonic France. These films highlight the features of the new series of Panasonic plasma screens and their place in a digital environment.

Emakina/Motion has come up with three types of films, giving each a different objective:
– A first series situated in a purely graphic environment that emphasises the aesthetics and purity of line of Panasonic NeoPDP screens as a result of their elegant and refined motion design.
– A second series of more educational films, presented in the realistic setting of a living room, the aim of which is to guide the consumer through the various stages of using the new screen.
– A last series, still in production, whose aim is to let consumers speak by presenting three families, chosen because they are entirely equipped with the company’s audiovisual equipment.

Emakina/Motion is responsible for the entire audiovisual production of this series of films, from the design stage to the actual filming and the audiovisual post-production.

With this series, groupeReflect and Emakina/Motion aim to demonstrate to the general public that the innovative use of video can enrich and reinforce the emotional link of a brand, making it a major asset in the framework of a relational platform.

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