Last week Emakina launched the new website for Belgian musical icon Axelle Red, www.axelle-red.com. Bringing the atmosphere and artistic style of Axelle online was a challenge Emakina gladly accepted. The new site combines a cutting edge design with high functionality and an intuitive navigation.
Visitors can find all Axelle’s albums and singles on the website. You can easily switch between the lyrics, video and playback of the same song without ever stepping out of the atmospheric experience of the artist. The picture section provides a whole new way of viewing pictures : we like to think it’s like opening a box of pictures and spreading them out on a table.
It was a great experience for Emakina to work with a musician. The new website integrates the design of Axelle’s latest album, Sisters and Empathy, into a minimalistic but strong online look and feel. We paid special attention to the functionality of the website : it had to browse as easily as your iPod and allow you to play music and video.
Axelle-red.com was also optimized for search engines. All lyrics pages have a unique URL and can be indexed. This ensures the visibility of the lyrics and artist for search engine users. Finally, the website also features a blog on which Axelle Red writes and interacts with her fans and visitors about her engagements for charity.