Emakina at European Information architecture Summit Amsterdam

Last week end Emakina attended the European Information Architecture Summit 2008 in Amsterdam. This event is the biggest one at European level in this discipline. More than 300 experts mostly from Europe but also from USA were present.

Emakina was massively present at this event.12 Emakinians from Design is Dead, Groupe Reflect, The Reference and Emakina Brussels had the opportunity to discover the latest trends and most interesting evolutions in the information architecture field.

Our network also present in front stage with my keynote about “building social web experience”

This presentations shows some of our key learnings about how we can build community website and social networks.

Information architecture is really much more making sitemap.It groups many discipline like usability, user centred design, service design, user experience… with connexions to any type of digital and even non digital channel.

The IA community is very dynamic and is addressing more and more multi channel experience issues. More and more, all studies try to focus on designing valuable experiences for your customer using all the possible digital devices.

The whole IA community is really moving in interesting directions and we felt confident as Emakina is embracing this approach since years.

you can read few complete review of the even on :

• plaidoyer pour l’information architecture, par Alexis Mons de Groupe Reflect
• Take-away facts and quotes from the 2008 Euro IA Summit in Amsterdam

See you at the Euro IA summit 2009 which will take place in September next year in Copenhagen.

If you can’t wait until then, Emakina is organizing an evening conference in Brussels on 13th November as part of the World Usability Day. You’ll be able to see some keynotes presented during Euro IA 2008. You can register and get more info on UsabilityDay.be